Privacy Policy

1. Information We Collect

We collect the following types of information:

Information You Provide

• Contact information: name, email address, phone number
• Booking details: service selected, preferred date and time, special requests
• Payment information (processed securely through Stripe — we do not store card numbers)
• Skin concerns and treatment preferences discussed during appointments
• Photos taken with your explicit consent for treatment documentation

Information Collected Automatically

• Website usage data via Google Analytics (pages visited, time on site, referral source)
• Device and browser information
• IP address (used for fraud prevention and analytics)
• Email engagement data (open and click tracking for service-related emails)

2. How We Use Your Information

• To schedule, confirm, and manage your appointments
• To process payments and issue refunds
• To send appointment reminders, confirmations, and follow-up care instructions
• To send occasional promotional offers and skincare tips (with your consent)
• To maintain treatment records for continuity of care
• To improve our services and website experience
• To respond to your questions and support requests

3. Third-Party Services

We use the following third-party services to operate our business. Each processes data only for the purpose described:

• Stripe — payment processing. Stripe handles card data directly and is PCI-DSS compliant. See Stripe's Privacy Policy.
• Hapio — appointment scheduling and calendar management.
• Brevo — email communications (confirmations, reminders, promotional emails).
• Google Analytics — website traffic analytics and conversion tracking.
• Google Ads — advertising and conversion measurement.
• Vercel — website hosting.

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

4. Cookies & Tracking

Our website uses cookies and similar technologies for:

• Essential cookies: Required for the website and booking system to function.
• Analytics cookies: Google Analytics tracks website usage to help us improve. These collect anonymized data.
• Advertising cookies: Google Ads uses cookies to measure ad effectiveness and show relevant ads.

Most browsers allow you to control cookies through their settings. Disabling cookies may affect website functionality.

5. Data Security

We implement industry-standard security measures to protect your personal information. Payment data is handled entirely by Stripe and never touches our servers. Client records are stored in encrypted databases with access limited to authorized personnel. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as necessary to provide our services and comply with legal obligations. Booking and treatment records are retained for a minimum of 7 years in accordance with Florida recordkeeping requirements. You may request deletion of your marketing preferences at any time.

7. Your Rights

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information (subject to legal retention requirements)
• Opt out of promotional emails at any time via the unsubscribe link or by contacting us
• Withdraw photo/media consent at any time

To exercise any of these rights, contact us using the information below.

8. Children's Privacy

Our website and services are not directed to individuals under 13. We do not knowingly collect personal information from children under 13. Clients under 18 must book with parental or guardian consent.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Significant changes will be communicated via email or notice on our website. The effective date at the top of this page reflects the most recent revision.

Contact

Questions about this Privacy Policy or your data? Contact us:

Aura Aesthetics by Amy
2998 Green Palm Court, Dania Beach, FL 33312
Phone: (954) 667-8401
Email: amymeganmargolis@gmail.com